2011年7月6日 星期三

廣告.新聞.小說──1920-30年代虎標永安堂藥品的報紙宣傳







從緬甸仰光,到馳名國際,永安堂從1920年代起,以新加坡為基地,以報紙為傳媒,開展了蓬勃的商業活動。讓我們翻閱1920-30年代新加坡、上海和台灣的報紙,看看那些把廣告文案寫成新聞發布、言情小說的行銷策略,如何締造了萬金油、八卦丹的文化經濟。

2011年7月23日
新加坡 國家博物館

Advertisements, News and Fictions – Newspaper Advertising of Tiger Brand’s Yong An Tang((Eng Aun Tong) Medicinal Products in the 1920s to 1930s

23rd July (Saturday)2011

From its humble beginnings in Yangon, Myanmar to attaining fame on the international stage, Yong An Tang had been using Singapore as its base to launch its commercial activities with the help of newspapers as its medium of advertising since the 1920s. By surveying the newspapers of Singapore, Shanghai and Taiwan in the 1920s and 30s, the speaker will demonstrate how the marketing strategy of weaving advertising messages in news announcements and pulp fiction succeeded in creating a cultural economy where Tiger Balm and Bagua pills were all the rage.

沒有留言: